Hotel Leelaventure Postpones Launch of its Mid-Scale Hotel Brand

June 28th, 2011 by David J. Williams

Hotel Leelaventure Postpones Launch of its Mid-Scale Hotel Brand

Hotel Leelaventure, which operates luxury hotels and resorts under The Leela brand, has put the launch of its proposed mid-scale hotel brand on the backburner. The mid-scale brand Leela Gardens was to be positioned as a three-star property. “We had planned to go to tier II cities with this product. We will go for it after a few years. Right now we plan to reduce our capital expenditure and consolidate,” Vivek Nair, vice-chairman and MD, Hotel Leelaventure, told Financial Chronicle.

In April 2011, Capt CP Krishnan Nair, chairman of Hotel Leelaventure, had expressed the desire to enter the mid-market segment by setting up 30-40 room hotels in pilgrimage spots. Capt Nair had then said that the brainchild behind the budget brand was his granddaughter, Samyukta Nair, who was pursuing a hotel management degree in Lausanne, Switzerland. “She will also be heading this subsidiary of The Leela Hotels that will manage this venture,” he had said in April 2011. This is the second time since 2007 that the launch of the budget brand is being deferred.

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